Trust & Will (T&W) has emerged as a leading digital estate planning platform, offering compelling reasons for individuals to consider it as a partner for creating estate plans. Here's why this innovative company stands out in the estate planning industry:
Addressing a Critical Need
Nearly 60% of American adults do not have a will or trust. Trust & Will's mission to make estate planning accessible to all consumers addresses this critical gap in financial planning. As the company continues to grow and educate the public about the importance of estate planning, it is well-positioned to capture a significant share of this underserved market.
Accessibility and Affordability
Trust & Will has significantly reduced the cost of estate planning compared to traditional methods, with wills starting at $199 and trusts at $499.
Impressive User Base
In just over three years, Trust & Will has helped more than 160,000 members start the estate planning process. By 2024, this number had grown to over 700,000 families. This rapid user acquisition demonstrates the strong demand for their services and the effectiveness of their platform.
Comprehensive Offering
Trust & Will doesn't just offer basic will creation. Their platform allows users to create comprehensive estate plans, including trusts, healthcare directives, and power of attorney documents. This holistic approach ensures that users can address all aspects of their estate planning needs in one place.
Innovative Digital Solution
In January 2019, Trust & Will completed the first electronic eWill in history, marking a significant milestone in the modernization of estate planning. By offering a simple, fast, and affordable way to create estate plans online, the company is addressing a significant gap in the market. This digital-first approach appeals to tech-savvy consumers and makes estate planning more accessible to a broader audience.
Strategic Partnerships
Trust & Will has formed partnerships with major financial institutions and organizations, including AARP, Charles Schwab, Acorns, and USAA. These relationships not only provide additional credibility but also open up new channels for customer acquisition and growth.
Certified B Corporation
Trust & Will has achieved certification as a B Corporation, validating its commitment to sustainable and socially responsible business practices. This certification appeals to socially conscious consumers.
Rapid Growth and Strong Financial Backing
Trust & Will has demonstrated impressive growth since its founding in 2017. The company has raised over $50 million in funding, including a recent $15 million Series B round. This substantial financial backing from reputable investors like Jackson Square Ventures, Northwestern Mutual Future Ventures, and Amex Ventures indicates strong confidence in the company's potential and business model.
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